admin, Author at On The Dot Marketing

Build a customer journey that converts

Build a customer journey that converts From the outside, a customer journey seems simple: a customer sees something and then, if they’re interested, they buy it. If only it was that straightforward! Think about it, how long does it take you to go from consideration to purchase? And perhaps more importantly, what are you doing… Continue reading Build a customer journey that converts

Email marketing: everything you need to know

Email marketing: everything you need to know Email marketing may not sound like the most integral element of your marketing plan, but its effectiveness is second to none. Not only does email marketing generate awareness of your organisation, but it is also effective in nurturing customer relationships to create leads. This blog provides a quick,… Continue reading Email marketing: everything you need to know